Poor .... Good

Comment

Marketing and Sales Performance

1 2 3 4 5 6 7 8

Knowledge of needs of existing customers

1 2 3 4 5 6 7 8

Size of current customer base

1 2 3 4 5 6 7 8

Service to existing customers

1 2 3 4 5 6 7 8

Customer and Market Potential

1 2 3 4 5 6 7 8

System for Processing Customer Orders

1 2 3 4 5 6 7 8

Use of different advertising media

1 2 3 4 5 6 7 8

Use of Sales Tools

1 2 3 4 5 6 7 8

Follow-up of sales leads

1 2 3 4 5 6 7 8

Regular review of inactive customers

1 2 3 4 5 6 7 8

Conducting of regular planned promotions

1 2 3 4 5 6 7 8

Success of past promotions

1 2 3 4 5 6 7 8

Regular prospecting of new customers

1 2 3 4 5 6 7 8

Qualification of potential customers

1 2 3 4 5 6 7 8

Appointment-to-close sale rate

1 2 3 4 5 6 7 8

Regular management of client base

1 2 3 4 5 6 7 8

Development of "centres of influence"

1 2 3 4 5 6 7 8

Marketing Information System

1 2 3 4 5 6 7 8

Sales Management System

1 2 3 4 5 6 7 8

Sales Motivation/Performance Systems

1 2 3 4 5 6 7 8

Able to develop new products

1 2 3 4 5 6 7 8

Awareness of market share

1 2 3 4 5 6 7 8

Knowledge of product lifecycle

1 2 3 4 5 6 7 8

Regular analysis of Competitors

1 2 3 4 5 6 7 8

Product Strategies

1 2 3 4 5 6 7 8

Pricing Strategies

1 2 3 4 5 6 7 8

Promotion Strategies

1 2 3 4 5 6 7 8

Distribution Methods and Strategies

1 2 3 4 5 6 7 8

Packaging

1 2 3 4 5 6 7 8

Meeting of quoted delivery deadlines

1 2 3 4 5 6 7 8

Use of Market Research

1 2 3 4 5 6 7 8

Marketing and Sales Plans

1 2 3 4 5 6 7 8

1 2 3 4 5 6 7 8